Goldman Sachs: App Store spending accelerates 7% YoY in January 2026

The good news keeps rolling in.

Previously, on February 3, Goldman Sachs maintained its Buy rating and $330 price target on Apple Inc., highlighting favorable App Store spending trends. The firm noted the company’s App Store spending acceleration of approximately 7% YoY in January 2026, relative to the 6% growth in December last year. While Entertainment grew 7% (from 3% to 10%), the Games division declined 3% YoY.

Goldman Sachs believes that App Store spending will continue to be a meaningful growth catalyst for the company’s Services revenue in the future

Source: Insider Monkey

NB: No meaningful (or perhaps even measurable) impact from off-Appstore payments alternatives. Turns out adding friction to a frictionless business is not an attractive option for the customer.