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Apple introduces iPhone 17e

Nota Bene

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Double the storage, same price, higher margins

Apple today announced the new iPhone 17e, a powerful and affordable addition to the iPhone 17 lineup.

Source: Apple Newsroom

NB: iPhone 17e will start at 256GB of storage for $599…

…— 2x the entry storage from the previous generation at the same starting price, and 4x more than iPhone 12. I should now remind that Apple guided for record high margins in the current quarter. This is despite knowing they would launch a new product with twice the memory of its predecessor.

 

 

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