From Apple Computer Inc to Apple (Mobile) Inc

Tim Cook confirmed at a Goldman Sachs press conference yesterday that Apple is calling themselves a "mobile device company" officially. The "traditional model" of having companies sell different things -- hardware, software, peripherals -- just doesn't work on today's world, according to Cook. So Apple is no longer a computer company, or an OS maker, or a media giant. Its main focus is mobile devices.

link: Tim Cook: Yes, we're a "mobile device company"