Turning up the volume: iPhone overtakes iPod
Research #Market #iPod · 7 comments
by Horace Dediu
Another chart that speaks for itself. The iPod has been quite resilient as a product line but with both the iPhone and iPad embedding an iPod, cannibalization is happening.
The iPhone is now the new volume leader among Apple's devices.
7 comments
Famousringo ·
Mac vs iPad is short enough it should be easy to visualize:
First quarter - iPad nowhere near Mac Second quarter - whoah, ipad's pretty close to Mac Third quarter - iPad is little bigger than Mac (predicted) fourth quarter - iPad is almost twice as big as Mac and climbing
Rob Scott ·
As you said the chart speaks for itself! We will see Q4, the strongest quarter for the iPod, if iPhone passes that. Damn. What about Mac vs. iPad?
MattF ·
I'm still in the market for an iPod because I've got a large music collection, but I'd expect that the iPod app is just fine for most people.
Joe_Winfield_IL ·
I'm very curious to see what the refreshed iPod lineup does at Christmas this year. The products (in particular iPod touch) got a major facelift. Facetime could be a big selling point. However, the iPad will be able to cannibalize sales for the first time this year. Could it be enough to keep iPod below iPhone going forward?
asymco ·
Coming tomorrow.
Rob Scott ·
May you also add your forecast for the next let's 8 quarters for both Mac and iPad for interest sake.
Atul Barry ·
I too have a large music collection, and have solved the problem by putting it in a 160GB Classic iPod. It also back it up to the 1Gen Apple TV.
To save space in the iPad/iPhone, I copy some songs to these devices with 128 br. This option is available in iTunes. I have not noticed any loss of sound quality, but I'm not an audiophile.