What Steve Jobs Thought About Cars
by asymco-admin
Tony Fadell:
"When Steve Jobs and I would walk around the Apple campus back in 2008/9, we talked about the Apple Car and he thought we need to do it."
Fadell says that Jobs's vision for the project was a people's car, inspired by the original Volkswagen. "What's the next generation people's car? What's going to be used in the cities?"
Where he believes Apple effectively tried to make a self-driving SUV, the company should have looked instead at changing how people thought about cars.
"Apple is a company that redefines certain aspects of life," he said. "It redefined what it was to do desktop publishing, or publishing in general. It redefined music. So they should redefine mobility."
Source: Eric Newcomer founder of Newcomer. YouTube Video and post.
NB: Steve was right but the people's car today is not a car. It's micromobility. I've been talking about it for 7 years.
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