Apple Announces Special Event in New York, London, and Shanghai on March 4
by Horace Dediu
A "Special Apple Experience"
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple Announces Special Event in New York Feature
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design composed of yellow, green, and blue discs.
It is notable that Apple is specifically using the word "experience," rather than "event." Unlike a full live-streamed event from Apple Park, the March 4 event in other cities is likely to be smaller in scale.
The announcement of several new Apple products is believed to be imminent, including the iPhone 17e, MacBook Pro with M5 Pro and M5 Max chips, eighth-generation, iPad Air, 12th-generation iPad, and more. A refreshed Studio Display and an all-new low-cost MacBook with the A18 chip are also possibilities, along with a new Apple TV and HomePod mini.
This "Apple Experience" could involve Apple's announcement of some of these products and provide an opportunity for the media to get hands-on with the new devices around the world.
Source: MacRumors
NB: Providing live venues for a streamed event in New York, London, and Shanghai is a novel approach and clearly an evolution of the notion of event marketing that Apple pioneered. We look forward to seeing what is special and what a remote experience entails.
1 comment
Craig Doran ·
I think there will be an F1+Vision Pro element to this "experience". It is timed unusually. Apple usually doesn't do things on Wednesdays. However, March 4th is the day before the F1 season kicks-off in Australia. Also the Apple logo for the invite is "3-D" slices. Additionally, they are hosting it in three global events with a small group. That is conducive for having attendees to wear Vision Pros--an experience that cannot be streamed. They will announce an F1 visionOS app. Yesterday, the Lapz visionOS app returned to public TestFlight beta testing. Its public beta program had gone dormant last Spring when the Formula 1 organization asked them to stop additional public users.