Eddy Cue says Brazil is Apple TV’s second-largest market, talks Netflix-Warner merger

How big is Brazil for Apple, exactly?

In an interview with Brazilian newspaper Folha de S. Paulo, Cue emphasized Brazil’s growing role in Apple TV’s global business, reaffirmed the company’s commitment to theatrical releases, and commented on Netflix’s attempt to acquire Warner Bros.

Cue says Brazil is Apple TV’s second-largest and fastest-growing market in terms of subscribers. He adds that Apple is closely watching proposed streaming regulations in the country that could require national content quotas:

During the conversation, Cue also said Apple remains committed to doing theatrical releases through partnerships with traditional distributors. And although he recognized that “the bar for leaving home and going to the movie theater” is getting increasingly higher, he said:

Finally, Cue commented on how a potential Netflix–Warner deal could affect Apple, which has partnered with Warner on films including F1: The Movie.

Source: 9to5Mac

NB: To appreciate the Brazilian market for Apple we need to know the number of users, iPhones and devices in use. That information will be published...

... here in the next few weeks based on proprietary analysis. As will the same data for all countries and regions. As a hint, the number of Apple users in Brazil is over 32 million and growing. The popularity of Apple TV in Brazil requires some explanation.