Mac market share to grow from 9% to 12% in 2026

Bucking the Trend

Global notebook shipments are showing clear signs of further weakening, according to TrendForce’s latest findings on the notebook industry. Subsequently, TrendForce has revised its 2026 full-year shipment forecast downward from -9.2% to -14.8% YoY amid expectations of deteriorating end-market demand and rising supply chain costs, reflecting a deeper industry correction.

TrendForce estimates that Apple’s notebook shipments will grow 7.7% YoY in 2026, outperforming the broader market trend. This is based on Apple’s ability to expand into lower price segments, adopt a proactive pricing strategy, and maintain stronger chain control than its peers.

Source: TrendForce

NB: 8% rise for Apple coupled with a 15% market contraction…

… Notebooks account for over 77% of the market share of all PCs. The analysis cited quotes notebooks but if the same assumptions for the entire PC market and, using Gartner estimates for the 2025 year, we have the following estimates for shipments and share.

	Mac units	Mac Share	Windows Units	Windows Share	Total Units
2025	23,925	9.1%	238,575	90.9%	262,500
2026	25,767	11.5%	197,883	88.5%	223,650

This might be the biggest one-year increase in maker share for Apple's Mac business since 1991.