Asymco

Asymmetric Intelligence

Horace Dediu

  1. iPad's incredible demand

    Research · 7 comments

    The fact that the number of people planning to buy is more than 70 percent of those who have already bought is a good sign for a device that sells for at least $499, said Britt Beemer, America's Research Group founder. "That shows incredible demand for the product."

    via Still plenty of demand for iPad: survey | Reuters.

    And this says nothing of demand outside the US, which, in my opinion, is even higher.

    The contrast between this "incredible demand" and the "incredible derision" with which the product was met by the technology media speaks volumes of the disconnect between the market's most demanding and most vocal customers and the silent vast majority.

    See also: asymco:ipad

  2. Sony Ericsson units down 20 percent

    Research

    Sony Ericsson shipped 11 million phones at an average selling price of EUR160 in the second quarter, compared with 13.8 million units at an average price of EUR122 a year earlier. Sales rose to EUR1.76 billion from EUR1.68 billion, against expectations of EUR1.79 billion.

    The company's estimated share of the global handset market remained flat from the previous quarter at around 4%.

    The company reported net profit of EUR12 million for the three months to June 30, compared with a EUR213 million net loss the year before, missing analysts' expectations for a EUR50 million profit but sustaining the turnaround that started in the first quarter.

    via Sony Ericsson Swings To 2Q Profit.

    Sony Ericsson still sells more phones than Apple.

    See also:

    asymco | Sony Ericsson ships 14.6 million phones.

    asymco | Sony Ericsson and RIM reach market share parity.

  3. Not so Sharp

    Research

    One of the biggest losers in the Kin debacle that hasn't been talked about is Sharp. OEM for the Kin, and the biggest cellphone brand[s] in Japan....but not in the states of course. Kin was supposed to be their entry point into the US market for mobile. Sharp ponied up half the ad $$ for the Kin launch...basically subsidised it with the thought it would be good for their brand and they would sell a lot of phones and be a trojan horse for other Sharp Mobile efforts in the US. Big fail. Not only did they have to tool up factories custom design hardware and sub the marketing they only sold a few thousand phones at best. Sharp's taking a huge bath on this one. And because Sharp's mobile group is in Nara Japan and had no people on the ground in WA or Palo Alto...they had little leverage or insight into the US market and got taken for a ride. I'm sure there are a lot of unhappy execs in Osaka right now cause of this...

    via Mini-Microsoft: The KIN-fusing KIN-clusion to KIN, and FY11 Microsoft Layoff Rumors.

    That link leads to over 600 comments from Microsoft employees regarding the Kin fiasco. Eye watering.

  4. The value of software in mobile phones

    Research · 4 comments

    Apple will generate 2X as much handset profit as the rest of the industry combined this year DESPITE SELLING ONLY 3% OF THE HANDSETS BY UNIT VOLUME

    via You Can't Appreciate How Completely Apple Has Humiliated The Cellphone Industry Until You See These Charts.

    That interpretation of the data is exaggerated and/or incorrect.  An analysis of profitability was done with respect to Nokia here and industry-wide here.

    Goldman Sachs analysis (graph below) shows competitors' profits and losses combined.  Sony Ericsson and Motorola generated negative profits during 2008 and 2009 and may do so through 2010.  Apple's profits are likely to be larger than the industry *net* profits but not twice as much by 2011 (the graph does not even show that; 13.5 is not twice 8). Furthermore, the competitors do not include Samsung and LG!

    Exaggeration or not, the fact remains that Apple entered the market in 2007 and in only three years became the most profitable phone vendor. It's indicative of the value of an integrated user experience innovation in the market, which itself is indicative of the value of software in a hardware-oriented incumbency.

  5. Gartner's Nick Jones on Symbian: Abandon ship

    Research · 2 comments

    Market share is an existential threat to Symbian, it imperils the very existence of the platform. And the main reason Symbian is losing share is the user experience which isn’t competitive with Apple or Android. Based on the early previews I’ve seen Symbian 3 looks to have polished a few of the rough edges, but doesn’t fix the problem. So if the weak UI is threatening Symbian’s very survival the Foundation ought to be seriously worried, right? Wrong. I just looked on the Foundation web site and blogs at the roadmap and features for future releases. What I see is too much effort on stuff that really doesn’t matter. For example: Audio policy packages for Symbian, WIFi direct, support for an “open cloud manifesto”, an accredited Symbian developer program for China, better multitasking, multiple personalised home screens, HDMI connection to external TVs, better web runtime support, better internal architecture and so on.

    Forget elegant architecture, forget better multitasking, forget Chinese developers, forget release schedules that don’t deliver S4 devices with a new user experience until 2011. None of these matter. People will never use the features if they don’t buy the phone. The situation is now serious enough that any developer who isn’t working on something directly related to a new UI is wasting their time. The S4 UI is a “bet the platform” project. For any organisation to be in a situation where its survival depends on one project is very dangerous, especially when their track record in the area isn’t outstanding. I think the Foundation needs a contingency plan in case the planned S4 interface isn’t radical enough or good enough. Maybe redirect some developers and start a couple of skunkworks projects to create new competing UIs for S4, or perhaps announce a competition with a $1M prize for a new Symbian UI to encourage some radical ideas.

    I think the Symbian foundation is just re-arranging the deck chairs on the Titanic and ignoring the Android iceberg ahead.

  6. Remembering netbooks

    Research

    "That market is falling off a cliff," said Ashok Kumar, an analyst with Rodman & Remshaw, of the netbook sector. "It cannibalized notebooks and simultaneously all it has done is accelerate a price decline."

    Saripella agreed. Sales of netbooks, he said, the brightest light of the PC market during the recession of 2009, tumbled 30% in the second quarter. "The market for netbooks is cratering."

    The PC industry is at the beginning of the end.

  7. Mobile asymco

    Research

    Asymco.com is now touch friendly. Visit this site with an iPhone for a touch optimized experience. Mobile theme is WPtouch.

    This posting is also made using the WordPress app for iPhone and geotagged with my approximate location. At this location one has to do with only Edge and no broadband (or electricity or running water). Fortunately the iPhone and iPad can be charged from a boat battery via a regular car charger.

  8. 5 billion and no saturation in sight

    Research

    An Ericsson survey shows that the number of global subscriptions to mobile phone services has passed over 5 billion. The global population is estimated at 6.9 billion.

    It’s hard to estimate what 100% penetration in this industry is but there is a strong possibility for another billion accounts to be added in the next year. This estimate includes all service accounts, not individuals. As users begin to carry multiple devices (i.e. phones and iPads), the number of subscriptions could easily exceed the global population. In some countries, penetration above 100 percent is already the norm.

    http://news.yahoo.com/s/ap/20100709/ap_on_hi_te/us_tec_global_phone_use

  9. Next of Kin

    Research · 5 comments

    When the Kin was launched, many, including myself, were skeptical. It was a product that contradicted much of what made sense in the industry. It was not a smartphone, it was not a platform and it was predicated on a niche use case. It was, in essence, a feature phone, and as such was not differentiable. However, most people, myself included, were willing to overlook some of these flaws on the basis that Microsoft *must* have done some rigorous product research to support this concept. We fell for the premise that the Emperor *must* have been wearing clothes.

    It turns out he wasn’t. With this knowledge, we should ask the same question regarding clothing to the “next of kin”: Windows Phone 7. There is this same sense of deja vu, that there are a lot of things wrong with WP7, but Microsoft can’t be foolish enough to fail on this. The problems with WP7 are indeed potentially fatal:

    - It is a new platform with no ecosystem facing entrenched incumbents
    - It is expensive relative to Android for OEMs while being completely symmetric in its approach to the licensing market
    - It is not leveraging the installed base of Windows Mobile, and is alienating to WM’s core business users/buyers.
    - it faces a branding challenge, like its predecessor
    - it is feature incomplete, barely on par with iPhone from 2008

    In fact, it’s hard to come up with any key value upon which to anchor the platform. Beside the fact that it is new or, if one were charitable, “fresh” in the interface, it seems to be a solution looking for a problem. Reminiscent of the Zune in many ways, it’s tempting to dismiss it.

    Yet there is always the benefit of doubt being from Microsoft. Or is there? After Kin, is it time to give up on the old adage that Microsoft persists until it wins and never gives up? The Microsoft that won was a low-end disruptor. Offering less-than-good-enough products at lower prices or bundling parts of software into compelling packages, Microsoft expanded markets and increased computing consumption. This is not in the cards for mobile computing.

    Microsoft in Mobile is not playing to its core strengths. Indeed, mobility is a disruptive force for their core. Doing “the right thing” in mobile cannot but threaten the sustaining cash cow of Windows. Microsoft seems to be floundering precisely because it’s trapped in the innovator’s dilemma.