Meanwhile, Apple's market share in the portable media player (PMP) category was 92%, up from 87% in the study six months ago
via AppleInsider | Number of high school students planning to buy an iPhone doubles.
Does anybody remember iPod killers?
How about the iPhone killers?
No matter, it's now time for the iPad killers.
The iPhone represents nearly 90% of all non-laptop connections in Boingo’s airports. The iPad registered 5.4% of all device connections, while Android tallied 2.5%. Blackberry phones and iPod Touch MP3 players accounted for less than 2% each of total visits. Windows Mobile was less than 1%.
Remarkable statistics, through a narrow sampling. The above data represents all Wi-Fi enabled non-laptop devices in Boingo’s managed network, which includes 58 airports, the Washington State Ferries, and several sporting arenas and convention centers.
[youtube=http://www.youtube.com/watch?v=gew68Qj5kxw]
Apple said Thursday that it has shipped over 450,000 iPads since the device went on sale this past Saturday, spurring 3.5 million app downloads for the new tablet device by its earliest adopters.
via AppleInsider | Apple sells 450,000 iPads in 5 days, users download 3.5 million apps.
Jobs also updated with 600,000 downloads of iBooks. The first day sales of books was 250k, so it's keeping a bit above 1 book per device. First day apps was 1 million, so the app attach rate is now 7.8, well above the 3 from day one. Keep in mind that the iPhone attach rate grew to over 50 so it's early days to see how iPhone compares to iPad as an app magnet.
"Conventional notebook PCs are 'motherboard-centric,' with all the other functions in the system—-such as the display, the keyboard and audio—-peripheral to the central microprocessor and the main printed circuit board at the core," Andrew Rassweiler, teardown services manager for iSuppli, said Wednesday. "With the iPad, this is reversed."
User interface components total 44% of the total bill of materials (BOM). The display is 26% and the touch assembly is 12%. Memory is 11% (16G variant), processor is 10%, and case a 4%. Batteries make up a large part of the rest (37%).
AppleInsider | iPad component costs adjusted, estimated to cost Apple $260.
It looks like 50% gross margin across the product range is a good estimate.
300k iPads on Day 1 vs. 270k iPhones in first weekend.
Apple also revealed that more than a million applications were downloaded from the App Store for the iPad. Apple's iBookstore saw over 250,000 books downloaded on the first day alone.
via AppleInsider | Apple sells more than 300,000 iPads on launch day.
Consider that with 300k devices sold, that amounts to 3 apps and nearly one book per device--in one day. Or an attach rate of 4 content items per device (per day).
The product is getting in depth coverage from CNBC, Fox News, The NY Times, The LA Times, USA Today, The Wall Street Journal, The Dave Letterman Show, The Jimmy Fallon Show, and practically every local news station and newspaper around the world. Not to mention prime time product placement in ABC’s Modern Family as well as a cameo in the most memorable Jay-Z moment at the 2010 Oscar’s.
And Apple has only spent to run one ad (which itself went viral on YouTube).
(credit: Jason Schwarz newsletter (subscription only))
I think the iPad is the most important launch in Apples history -- bigger than the Mac, iPod or iPhone. More than that, I think its the most important cultural phenomenon of this generation. Its bigger than technology.
via The iPad Era dawns.
Amen.