Asymco

Asymmetric Intelligence

Steve Jobs

  1. Why Apple is on top today: the top 10 technology decisions

    Research · 91 comments

    As Apple overtook Microsoft in market cap and as Steve Jobs reminisced about some recent history, I thought I'd reflect on some of the decisions that brought Apple to the pinnacle of technology companies.  The criteria I used to select these is how improbable and hence courageous they were when taken and how much impact they have had on the industry. Since the impact of these decisions could not be felt for a long time, the courage required to act early is all the more remarkable.

    At the time they were made, none of these decisions did anything to move the stock price or cause great rejoicing. In fact, in many cases the decisions were ridiculed by those who should know better. Yet each one became a massive pillar of the foundation of Apple as it is today.  As you read through, think of the decisions that Apple competitors made or did not make in the same time frame.

    Top 10 Apple technology decisions of the 2000 decade in reverse order:

    • 10. HTML 5 (canvas). It was initially introduced by Apple for use inside their own Mac OS X WebKit component, powering applications like Dashboard widgets and the Safari browser. Still in its infancy, the canvas element is an Apple technology that promises to finally offer a credible Flash equivalent.  Remember that Flash is now over 10 years old and was incubated at a time when the Web was barely 1.0.  HTML canvas finally brings vector graphics to the modern era.
    • 9. H.264. The decision to support a standard video codec at a time when the industry was mostly arguing over whether Blu-ray or HD-DVD would win signaled a foresight that physical media was not long for this world.  The consequences are still being weighed as YouTube and other media sources are shifting their inventory to this format.
    • 8. iTunes. iTunes started as a personal music database, grew into a music and media store-front, a payment processing engine, device synchronization and updating center, and finally an application store.  It was forked into both a PC and a mobile version.  Without iTunes the iPod would have been just another MP3 player.
    • 7. WiFi. Implemented in Airport before the spec was finished, WiFi gave the laptop wings.  Think back to when you still had to plug a wire into a computer to have it communicate. PC's did not catch up in being wireless for years.  WiFi was even a rare feature on mobile phones when the iPhone shipped in 2007 with some operators (Verizon) banning it from their phones even in 2009.
    • 6. FireWire. Along with iTunes brought iPod to life.  Launched at a time when external drives required screwdrivers and a circuit board to install, FireWire made opening your computer case to expand it as common as opening the hood of your car to fix it.
    • 5. iLife. Did to user-generated media what word processors did to words and spreadsheets did to numbers. A singularly great reason to get a Mac.
    • 4. Portability. OSX migrated across three different CPU architectures in less than 10 years. Apple revealed that they built it from day one to be portable to different CPUs.  That took amazing foresight in the late 90s.
    • 3. WebKit. Speed and flexibility.  The biggest reason why we can surf on a phone today.
    • 2. Multi-Touch UI. Seven years in development and still sublime.  Starting down this road in 2003 must have seemed science fiction.  But, unlike other companies, Apple took this science experiment and went to market.  Steve Jobs said how he wanted a screen keyboard and how scrolling opened his eyes to making a phone. That took vision.
    • 1. OSX/Cocoa. The company's backbone.  Everything above hangs off OSX. Remarkably scaleable, portable, robust and reliable.  With roots going back decades, it's the canonical OS. Somebody should build a monument to it.
  2. Music. Sweet music

    Podcast · 37 comments

    iPad Death Watch : AAPLinvestors

    You can't go wrong betting against this bunch.

    (link above reproduced below due to bandwidth issues with their servers.)

    “Any tablet computer, including Apple’s eagerly anticipated iPad, will face serious problems in generating big sales. Tablets look cool, but the reality is they don’t do anything new.” Michael Comeau, Minyanville, 5 March 2010

    Dvorak:”I’m telling you, look at this product coming out of India called the Adam.” Curry: “A-D-A-M?” Dvorak: “Yeah.” Curry: “And it’s a what it’s a pad?” Dvorak: “It’s an iPad Killer. And I hate to use that term since the iPad is probably dead anyway.” No Agenda Podcast, Adam Curry & John C. Dvorak, 25 February 2010

    “Fewer capabilities (than a netbook) but a similar size? Not a good start.”Lee Gomes, Forbes Asia Magazine, 5 March 2010

    “We of course build plastic mock-ups that we show (to customers)…we had a slate form factor. The feedback was that for (our) customers it will not work because of the need to have (a physical) keyboard. These were 14-year-old kids, who, I thought, would be most willing to try a virtual keyboard but they said no, we want the physical keyboard.” Mika Majapuro, Worldwide Sr. Product Marketing Manager, Lenovo, 22 February 2010

    “The Apple iPad is not going to be the company’s next runaway best seller.” John Dvorak, MarketWatch, 12 February 2010

    “It’s a nice reader, but there’s nothing on the iPad I look at and say, ‘Oh, I wish Microsoft had done it.’” Bill Gates, Microsoft, 10 February 2010

    “The rally has been especially kind to seemingly racy stocks such as Apple and Google. Both have pole-vaulted to market-surpassing gains over the past 12 months, despite the fact that the former’s hamster-wheel of innovation (to borrow an apt phrase from my Fool colleague Joe Magyer) may have hit a snag with the iPad. ” Shannon Zimmerman, The Motley Fool, 10 February 2010

    “It’s not a tablet, it’s an extension of the iPod Touch. It has some new kinks, but generally speaking it’s using the iPhone OS. It’s more like a smart phone than a personal computer. It’s the Newton reborn. What’s missing most is the communications aspect.” Andreas Haas (former Apple executive), CEO, Axiotron (Modbook), 7 February 2010

    Before Jan 20th, 49 percent of people said they didn’t think they needed an Apple Tablet. That number jumped to 61 percent after the announcement. Fifty-nine percent of buyers wouldn’t pay extra for 3G coverage. Whether this device becomes a big hit is anyone’s guess but based on this study it sure looks doubtful.” Retrevo, 5 February 2010

    “Yet it’s hard to see how the iPad, in the form unveiled last month, will come close to transforming daily life as much as the iPod or iPhone. The challenge with the iPad will be less about improving an established market than building a new one.” Arik Hesseldahl, BusinessWeek, 5 February 2010

    “I added it up and … like 800 people are going to buy the iPad. . . . It’s not that the iPad is a failure. It’s just a product ahead of its time. No one should actually buy this iPad — between its inevitable first-generation bugs, fulfillment problems, and buyer’s remorse over added features and price drops, it’s heartbreak waiting to happen.” Molly Wood, CNet, 31 January 2010

    “It was a bigger iPod Touch. I question whether those features would be enough to get people to buy new machines.” Satoru Iwata, President, Nintendo, 29 January 2010

    “The company once notorious for its ability to upend convention and revolutionize markets may no longer have what it takes, worry some technology journalists. Call it the iPad or the iPlod, but the message seems clear: Apple may have lost its mojo.” Jeremy A. Kaplan, FOXNews.com, 28 January 2010

    “What’s the single most worrisome thing about the iPad? It’s Apple’s monopoly on distribution of applications. ” Harry McCracken, Tecnologizer.com, 29 January 2010

    “The tablet market has only succeeded as a niche market over the years and it was hoped Apple would dream up some new paradigm to change all that. From what I’ve seen and heard, this won’t be it.” John Dvorak, MarketWatch, 29 January 2010

    “It is a humorous world in how Microsoft is much more open than Apple,” Frank Shaw, Microsoft, Corporate VP, Corporate Communications, 29 January 2010

    “When Steve Jobs first demonstrated the Apple Mac, he used the words “insanely great” to demonstrate the full graphical display of the computer. It’s a tag that has stuck around to this day among Apple fans. But, today’s comments from Jobs that the iPad is a “magical, revolutionary” device ring hollow.”Dan Wayne, apc mag, 28 January 2010

    “All the people (including me) who felt underwhelmed by the iPad initially might have missed its true potential. Put another way: the iPad is all about software. Forget the sleek form factor – that’s just a prerequisite. Ironically, it’s the software and services that Microsoft never ‘got’, that Apple totally does get.” Dan Wayne, apc mag, 12 February 2010

    “Nothing from the iPad specs that I’ve seen really shows any great cause for celebration. Unless Apple has also developed some new type of power source, such as nuclear cells or magical hamsters on tiny spinning wheels for the iPad, don’t expect the claims about battery life to hold true. ” John Breeden II, Government Computer News, 28 January 2010

    “Ultimately, the iPad is a large iPod touch: a great device to draw your inspiration from, but perhaps not the seismic shift in technology that we were expecting.” Claudine Beaumont, The Telegraph, 28 January 2010

    “Behold: The Apple iFlop Neither “truly magical” nor “revolutionary,” the cluelessly named Apple iPad tablet device has dropped like a shiny wedge into the gadget game, dividing tech watchers in to opposing views — the critical and the adoring.” Scott Moritz, TheStreet.com, 28 January 2010

    “9 Worst Things About The Apple Tablet: 1. No Flash 2. Its screen 3. Its price 4. Closed App Store 5. Its name 6. No multitasking 7. No camera 8. No USB 9. AT&T deal Bianca Bosker, Huffington Post, 29 January 2010

    “What do the new Apple iPad and Google’s Nexus One have in common? Both were DOA: Disappointing On Arrival. Why is the iPad a disappointment? Because it doesn’t allow us to do anything we couldn’t do before. Sure, it is a neat form factor, but it comes with significant trade-offs, too. No 16:9 widescreen, for example.” David Coursey, PC World, 28 January 2010

    “E-readers will outsell iPads because of the simple economics of the consumer device market. It’s triple the weight and 30% thicker than an e-reader. You need two hands to hold it. It’s got a backlit screen, and it’s too expensive to give one to everyone in your house.” Russ Wilcox, CEO E-Ink (makers of Amazon’s Kindle), 28 January 2010

    “It seems like a high priced, unnecessary trinket to me.” Paul Thurrott, SuperSite for Windows, 27 January 2010

    “Apple iPad - failure, joke or fiasco? Pick one” Linen DeFiller, MillionFace.com, 27 January 2010

    “The press weren’t cheering and whooping. I didn’t see anybody pee their pants … Not one! The only people I saw cheering were the people who work at Apple down in the front two rows … Al Gore was going crazy. I wanted to see more. It’s a big iPod. What is there to do there? Play a video game on a bigger screen? I thought it [iPad] was ‘paving the cow path’ (enshrining a makeshift solution).” Dan Lyons aka Fake Steve Jobs, 27 January 2010

    “Let’s face it, the Internet was designed for the PC. The Internet is not designed for the iPhone. That’s why they’ve got 75,000 applications — they’re all trying to make the Internet look decent on the iPhone.” Steve Ballmer, Microsoft, 21 October 2009